About Us
Digital Marketing Strategy: Building a Strong Online Presence
Transform your brand's online presence with our 8-week foundational course. Master SEO, content marketing, social media, and more.
Course Overview: Build a Powerful Digital Presence
Comprehensive Learning
Our foundational digital marketing course equips you with essential skills to enhance your brand's online visibility. Over 8 weeks, you'll master the integration of key digital marketing elements to create an impactful online presence.
Course Structure
Dive into 8 hours of video content across 8 modules, supplemented with 33 videos, 17 PDFs, and 23 practice questions. Complete one final assessment to earn your certification from the Global Marketing Institute.
Flexible Learning
Study at your own pace with content designed for marketing professionals and students looking to enhance their digital skills. Our structured approach ensures you build knowledge systematically.
Key Learning Outcomes
Develop Your Online Brand
Learn to craft a compelling personal or corporate brand identity that resonates with your target audience and stands out in the digital landscape.
Master SEO & Content Strategy
Implement proven techniques to increase your online visibility through search engine optimisation and strategic content creation.
Leverage Digital Channels
Effectively utilise social media platforms and email marketing to drive engagement and build meaningful connections with your audience.
Measure Performance
Track campaign effectiveness using analytics tools and create data-driven strategies for continuous improvement.
Week 1-2: Foundations & Brand Building
Introduction to Digital Marketing
Explore the evolution of marketing in the digital age, understand key differences between digital and traditional approaches, and learn methods for identifying your target audience.
Creating Your Online Brand
Define your brand identity and voice, build a compelling brand story that resonates with your audience, and ensure visual and narrative consistency across all digital touchpoints.
These foundational modules establish the conceptual framework needed for successful digital marketing implementation. You'll gain both theoretical knowledge and practical skills for immediate application.
Week 3-4: Content & Social Media Mastery
Developing a Content Strategy
  • Content types & calendar creation
  • SEO basics for content optimisation
  • Performance measurement techniques
Leveraging Social Media
  • Platform selection strategies
  • Community building techniques
  • Effective ad campaign creation
  • Key social media metrics
These modules provide practical frameworks for creating and distributing content that engages your audience. You'll learn to select appropriate platforms and develop content that drives meaningful engagement while supporting your overall marketing objectives.
Week 5: Search Engine Optimisation Deep Dive
Advanced SEO Implementation
Apply holistic optimisation strategies
Technical SEO & Tools
Master technical aspects and essential platforms
Keyword Research
Identify valuable search terms and queries
On-page & Off-page SEO
Optimise content and build quality backlinks
The SEO module provides comprehensive training on improving your website's visibility in search engines. You'll learn technical and content-based approaches to help your audience find you organically, reducing dependence on paid advertising while increasing qualified traffic.
Week 6: Email Marketing Strategies
Build Email Lists
Create ethical list-building strategies that attract qualified subscribers through lead magnets and sign-up optimisation
Craft Compelling Content
Design responsive emails with persuasive copy and clear calls-to-action that drive engagement
Create Automated Campaigns
Develop targeted automation workflows for welcome sequences, nurture campaigns, and conversion funnels
Analyse Performance
Track key metrics like open rates, click-throughs, and conversions to continuously improve results
Email marketing remains one of the highest-ROI digital channels. This module teaches you to build relationships with subscribers through strategic, automated campaigns that nurture leads and drive conversions.
Week 7: Data Analytics for Marketers
Implement tracking
Set up proper measurement frameworks
Collect & organise data
Gather insights from multiple channels
Analyse patterns
Identify trends and opportunities
Create actionable reports
Transform data into strategic decisions
This module demystifies marketing analytics, teaching you to track key performance indicators through Google Analytics and other data tools. You'll learn to create meaningful reports that drive strategic decision-making rather than getting lost in vanity metrics.
Week 8: Building Your Comprehensive Strategy
Set Strategic Objectives
Define clear, measurable goals aligned with business outcomes and establish meaningful KPIs to track progress
Develop Budget Allocation
Create resource plans across channels based on performance data and ROI projections
Integrate Marketing Channels
Design cohesive multi-channel campaigns with consistent messaging and strategic touchpoints
Implement & Evaluate
Execute strategy with continuous testing and optimisation based on performance data
The final module brings together all previous learning into a cohesive digital marketing strategy. You'll examine real-life case studies and develop your own comprehensive plan that integrates all digital channels for maximum impact.
About the Global Marketing Institute
Industry-Leading Expertise
GMI is a premier global authority in marketing education, bringing world-class instruction and current industry practices to learners worldwide. Our faculty includes practising marketing experts who provide real-world insights beyond theoretical concepts.
Recognised Certification
Earn a globally recognised certification that enhances your CV and demonstrates your digital marketing proficiency to employers. Our certifications are respected by leading companies across industries for their practical relevance.
Career Growth Opportunities
Access networking opportunities and career resources designed to accelerate your professional development in marketing and communications. Join our alumni network of successful marketing professionals worldwide.
Frequently Asked Questions
1
What prerequisites are needed for this course?
No specific prerequisites are required. The course is designed for beginners and those with some marketing experience looking to enhance their digital skills. Basic computer literacy and internet familiarity are recommended for optimal learning experience.
2
How is the course delivered?
The course is delivered entirely online through our learning platform. You'll have access to video lectures, downloadable PDFs, interactive quizzes, and discussion forums. Content is available on-demand, allowing you to learn at your own pace within the 8-week course period.
3
What does the certification process involve?
To earn certification, you must complete all course modules and pass the final assessment with a score of 70% or higher. The exam consists of multiple-choice questions and a brief practical assignment demonstrating your ability to create a digital marketing plan.
4
How can I contact the instructors for support?
Instructors can be reached through the course discussion forums, where questions are typically answered within 24 hours. For more specific enquiries, you can email the admissions team at admissions@anchorprocourses.com or call 1 (345) 917-9611.